HBA Media is proud to introduce a ground-breaking, first of its kind, horse racing broadcast series. Featuring 18 of the world's best races uniting under the 'Crown Jewels Racing' brand, reinforced with world-class production that brings to life the premium events across consistent short broadcast windows.
Crown Jewels Racing provides an 'always on' suite of content with at least one live broadcast in every month of the year.
This is supported by:
- Audience activations including a brand-new fantasy game.
- Additional on-air and digital promotional content.
- Behind-the-scenes films.
- Highlights shows.
The high-end lifestyle events will incorporate live broadcasts from London, Dubai, Paris, LA, Melbourne, Miami, Riyadh and Hong Kong.
Full and enhance World Feed is also available for each event, totalling over 150 hours of live content.
CJR FANTASY
To complement the Crown Jewels Racing (CJR) package, HBA Media, in conjunction with Genius Sports, has developed a brand new, first-of-its-kind international fantasy game: CJRFantasy (CJRF).
The goal of CJRFantasy is three-fold:
- To promote the sport of horse racing worldwide by enticing new audiences through a fun, easy-to-play, competitive game.
- To support and add value to existing CJR broadcasts by enhancing the production experience for viewers.
- To increase visibility of the CJR brand and gather valuable first-party data for our federations.
Following a tried and tested game model, CJRFantasy gives users the chance to compete against their friends and win prizes by correctly predicting the top three finishing order of Crown Jewels Racing’s feature race. As such, CJRFantasy will operate alongside the premium international horse racing schedule, with 18 events - and thus 18 opportunities to win points and prizes - over the course of the year.
