Frank Sale

Managing Director

Frank has been with HBA Media since 2017.  Previous experience included four years with Sky Sports, coupled with a stint at FOX Sports in the US. 

Frank leads the London HQ with a specific focus on all commercial activities and partnerships. He also manages the Middle East development.  On event, Frank oversees the relationships between the federation(s) and their international broadcasters, as well as taking a hands-on approach with HBA's appointed production company. Working in tandem with the CEO (Henry Birtles) Frank has built HBA's rights portfolio into a Crown Jewel Racing package comprising of 18 premium events, that are successful delivered to multiple broadcasters.

His spare time is dominated by sport, with Liverpool FC being his biggest passion.