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RMG & HBA Partner For Sportel Monaco
Laura Stevens • Sep 20, 2016

Two major British-based horseracing rights holders will be showcasing their businesses together at one of the world’s largest sports conventions. Racecourse Media Group (RMG) and Henry Birtles Associates (HBA) will be sharing a stand at the Grimaldi Forum in Monaco for Sportel 2016, running from 23rd October to 27th October.

RMG and HBA make up the only exhibiting parties covering solely the sport of horse racing at Sportel. An event which attracts the likes of FIFA, ESPN, NFL and PGA to exhibit.

RMG, the parent company of Racing UK, currently possess the rights to some of the greatest races staged in the UK, including; the Derby, the Grand National, the 1,000 and 2,000 Guineas, the Ebor, the Eclipse and many more. RMG also manage the international distribution of Meydan’s racing for the 2016-17 season, which includes the Dubai World Cup Carnival and the $30m Dubai World Cup card itself – the richest day’s racing in the global calendar.

From 2017, RMG will be bringing the international distribution of their circa 750 live race meetings in-house, and their first exhibition opportunity at Sportel provides the perfect platform to promote this worldwide.

HBA are an established distributor of horse racing rights to the sports television industry worldwide. With rights to prestigious racing events across the globe, such as the Emirates Melbourne Cup, the Breeders’ Cup and the brand new Pegasus World Cup Invitational, HBA have built a global client base for which they produce programming for and provide racing rights to.

RMG Director of Broadcast, Adam Binns, said: “RMG and HBA manage the international distribution of many of the world’s top horseraces, so it makes perfect sense to team up with HBA and showcase the cream of global racing. We are very much looking forward to our first year of exhibiting at Sportel.”

HBA Managing Director, Henry Birtles, commented “It’s fantastic to be sharing our stand this year with a fellow UK-based racing company, and it will be a brilliant opportunity to educate the global sports industry on horse racing, and the business we do internationally out of the UK. Sportel is always a marvelous event and offers us an unparalleled opportunity to promote the sport of horse racing to the major sports networks and contacts around the world.”

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The pair address his first ride in 1989, through his dominance in the late 90s and the plane crash which saw him miss the meeting in 2000, and onto his recent revival in fortunes – reliving some epic battles on the track along the way. This will be complemented by a suite of promotional material delivered throughout the week. Distribution: Host broadcaster ITV Racing will continue to present their award-winning coverage live from Ascot Racecourse in daily five-hour programmes from Tuesday 20th June to Saturday 24th June. Sky Sports Racing and Virgin Media return to bring coverage to a wider UK and Irish audience. In the US, NBC and Peacock will give dedicated coverage across their linear and digital channels and will be on course for the final day of the meeting. Fans across Latin and South America can watch all the action courtesy of ESPN and Star+. In Canada, TSN will showcase the full meeting on their new OTT platform, as well as The Golden Hour on their linear networks. 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With international representation on the track expected from four different continents it is vitally important that we are reaching a truly global audience which we will deliver in partnership with HBA. “Outside of the live action, it is exciting to be able to tell the story of one of the greatest jockeys the sport has ever seen through the prism of Royal Ascot. Frankie Dettori: A Royal Ascot Love Affair beautifully captures some of the highs and lows of Frankie’s magnificent career and we hope that racing fans new and old will enjoy it.” ENDS
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