HBA Media Logo | Horse Racing International Media Rights

OUR HERITAGE

HBA Media (HBA) was founded in 2006 by Henry Birtles, who shared a passion for horse racing to be seen on the global stage.


In 2010 HBA signed agreements with Victoria Racing Club and the Breeders' Cup to manage the international non-betting broadcast rights for their blue riband events - the Melbourne Cup Carnival and the Breeders’ Cup World Championships. In addition, the Pegasus World Cup was added to HBA's portfolio in 2017 through an arrangement with 1/ST.


The Jockey Club of Saudi Arabia appointed HBA in 2019 as the exclusive rights distribution agency for the inaugural $20million Saudi Cup. The entrenched partnership has seen an extension to the agreement, including an expanded remit for consultancy services.


In 'the twenties' HBA celebrated five commercial agreements starting with a four-year deal with Ascot Racecourse for their entire international rights portfolio, including the Royal Meeting.  This was renewed in 2023.


In 2021, HBA partnered with Racecourse Media Group (RMG) to bring UK, Irish and Dubai Racing into our right's portfolio.  Events such as the Grand National, Epsom Derby and Dubai World Cup were added to an elite package of global horse racing – 'The Crown Jewels'.


The following year, HBA won the rights for France Galop’s international racing including the Qatar Prix de l’Arc de Triomphe and a further 26 racedays.  Furthermore, The Hong Kong Jockey Club awarded HBA the rights to distribute their Group 1 races internationally, including the Hong Kong Cup, Sprint, Mile and Vase.


An agreement was reached in 2023 with NBCU and NYRA providing HBA the distribution rights for America’s most famous thoroughbred series – The Triple Crown (Kentucky Derby, the Preakness Stakes and the Belmont Stakes).


The agreement and subsequent renewed partnerships sees HBA responsible for every major horse racing event in the world.

At HBA Media we manage all aspects of international horse racing broadcast from rights management to distribution, scheduling and production.

SEE OUR BROCHURE

TODAY

HBA Media is the established leader in the international distribution of horse racing media rights.

 

We specialise in providing sports broadcasters with live international racing, developing custom distribution and scheduling solutions to suit their needs.

 

Over the last 15 years, our sole dedication to the sport has seen the distribution rights for the ‘Crown Jewel’ events of horse racing come under HBA’s responsibility. 


We represent the rights of renowned races from the UK, US, Australia, Kingdom of Saudi Arabia, UAE, Japan, France, Italy, Germany, South Africa and Hong Kong - working closely with the sport's most prestigious federations, jockey clubs, racecourses and the world’s major sports broadcasters to grow audiences and commercial returns.

 

As well as distributing rights, we also produce bespoke shows for Crown Jewels Racing to appeal to a wider demographic of international sports fans. To do this, we have pioneered and adapted ‘The Golden Hour’, a world class live show that tailors to mainstream broadcasters’ schedules, bringing the stories, history and culture of each individual event to the fore.

Global audiences start with us. 

OUR SERVICES

BROCHURE

HBA Media Brochure | a woman is holding a microphone in front of a horse racing media rights logo
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