HBA Media strikes new gamification partnership with Genius Sports to launch first international horse racing fantasy game New ‘Crown Jewels Racing’ fantasy game launched to consolidate global horse racing calendar Game available for premium international races including the Dubai World Cup, Epsom Derby, Royal Ascot, Prix de l’Arc de Triomphe, Breeders’ Cup and Melbourne Cup HBA Media to promote new game in international world feeds, supported by over 25 broadcasters
The Saudi Cup 2024 – the world’s most valuable horse race - will be shown live by over 30 broadcasters with a reach that targets all corners of the globe for the $20 million contest.
Sunday, 10th December marks the final premier race day within the 2023 calendar - The Longines Hong Kong International Races - at Sha Tin Racecourse, which has benefitted from increased international exposure courtesy of HBA Media (HBA).
The Melbourne Cup Carnival, Australia’s greatest horse racing festival, will be showcased by sports networks in every major continent for the first time.