Henry Birtles Horse Racing Broadcast Rights 'image'
Henry Birtles Horse Racing Broadcast Rights 'image'
Henry Birtles Horse Racing Broadcast Rights 'image'
Henry Birtles Horse Racing Broadcast Rights 'image'

What we do

Henry Birtles Associates (HBA) is a sports media consultancy specialising in broadcast rights for television and sports marketing innovation. Representing federations and global networks, we are leaders in the promotion of Horse Racing through broadcast and multi-media platforms. Talk to us about a strategic package of top international races for your network.

Programming Overview

The acquisition of international horse racing rights can be a minefield for those who don’t know where to look. We can arrange a distribution package of top races from around the world.

Big Events

Talk to us about broadcast rights for the spectacular finale to the horse
racing season - the Breeders' Cup Classic 1st November 2014.

Support Programming

To complement live racing, we offer weekly Update Shows and racing -
themed documentaries to keep you in touch with what has happened -
and might happen - in the racing worldwide.
More Videos
  • Showreel
  • Programming Overview
  • Weekly Shows


  • HBA to assist with Melbourne Cup distribution

    HBA will work alongside the Victoria Racing Club in a joint effort to promote this year's Melbourne Cup...

    Author: 5 September 2014, 10:24am Read more
  • Breeders' Cup assigns international TV rights to HBA

    NEW YORK (1st May 2014) - The Breeders’ Cup, Thoroughbred racing’s most prestigious global racing event, today announced that it has reached an exclusive, multi-year agreement with Henry Birtles Associates, (HBA) one of hor... Author: 1 May 2014, 9:43am Read more

  • Qatar: the new force of Racing

    The rise of Qatar as a global force in horse racing has been seismic.  In the space of six years...

    Author: 8 April 2014, 12:41pm Read more