Henry Birtles is moderating the ‘Fresh Angles’ session at the Asian Racing Conference which is taking place this week from 26th-28th January in Mumbai. In his remarks, Henry will advise the assembled racing dignitaries that ‘fresh thinking is absolutely critical if we are going to move racing out of its marginal position in the broadcast world’.
Federations should consider splitting entertainment rights from betting rights. Racing needs betting. But we also need new people to watch racing on mainstream television and get interested in racing as a sport, which will in turn generate interest in betting to everyone’s benefit. A major race should never be denied exposure on a globally recognised network because a rights holder has sold exclusively to a racing dedicated channel. Federations, rights holders and agencies need to work together for the good of the sport. More information about ARC can be found at: http://arcindia2016.com/
LONDON (October 30th, 2015)– The 2015 Emirates Melbourne Cup will be televised live on Eurosport in over 70 countries on their European and Asian networks, and by international broadcasters throughout the Middle East, India and Australia.
Each year on the first Tuesday in November, some of the world’s greatest gallopers battle it out for a stake of the $6.2 million prize money in 'the race that stops a nation'.™ The Emirates Melbourne Cup is widely considered to be the best staying handicap in the world, offering the richest prize money in Australian sport and a 18ct solid gold Hardy Brothers trophy valued at $175,500.
Victoria Racing Club have teamed up with Henry Birtles Associates (HBA), a leader in media rights for horse racing, to distribute this truly spectacular event.
For the first time, The Emirates Melbourne Cup will be brought to a global audience through a dedicated 1 hour international show produced by Channel 7 in conjunction with HBA, specifically for the global network community.
“HBA has pioneered the one hour show format to open racing up to a wider TV audience and make it more internationally accessible. In partnership with the VRC we will be bringing this iconic Australian sporting event to television screens across the globe.” said HBA’s Managing Director Henry Birtles.
LONDON (October 29th, 2015)–
The 2015 Breeders’ Cup World Championships will be televised live on Eurosport in over 70 countries on their European and Asian networks, and by international broadcasters throughout the Middle East, India and America.
Thoroughbred racing’s end-of-season global showdown, the 2015 Breeders’ Cup will be held at Keeneland in Lexington, Kentucky on 30th
October. This year’s event will consist of 13 Championship races held over two days, with purses totaling $26 million. Over the years, the Breeders’ Cup has attracted horses from Argentina, Australia, Brazil, Canada, Chile, China, France, Great Britain, Ireland, Italy, Japan, Germany, Peru, South Africa, United Arab Emirates, and Venezuela, as well as the United States.
Breeders’ Cup is represented by Henry Birtles Associates (HBA) for its media rights distribution worldwide. “Distributing racing to the largest possible audience requires in-depth knowledge of the sport, expertise in international television distribution, and genuine enthusiasm – this is what we get with HBA,” said Peter Rotondo, Breeders’ Cup Vice President, Media & Entertainment.